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Rainforest Alliance
NEWSLETTER  |  JUNE 2018

FARM TO MARKET

Follow the Frog is Back for 2018!

Follow the Frog is Back for 2018!

Our annual Follow the Frog campaign will take place Sept. 10-24, 2018, and we invite YOU to join us; to engage stakeholders, educate consumers on your sustainability commitments, and drive awareness and sales of your Rainforest Alliance Certified™ products. Find resources to get started, and subscribe for the latest updates on this year’s campaign!

Join us

Collaborating Company Highlights

 
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Clif Bar, which sources 100% Rainforest Alliance Certified cocoa, was named the most trusted company in the Nutrition Bar category according to Reader’s Digest 2018 Trusted Brand survey. [Source]
 
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Coca Cola Co., Colgate-Palmolive, Nestlé, PepsiCo, and Unilever are among Gartner’s 2018 Supply Chain Top 25, with McDonald’s and P&G as two of only four companies in the Masters category. [Source]
 
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Coca Cola Co., Kimberly Clark, PepsiCo, and P&G are all included in Corporate Responsibility Magazine’s 2018 list of 100 Best Corporate Citizens. [Source]
 
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McDonald’s has pledged to serve 100% Rainforest Alliance Certified tea in all US restaurants by 2020, adding to their certified coffee commitment, as part of their “Scale for Good” initiative. [Source]
 
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Wawa produced a video highlighting their commitment to sourcing 100% of their espresso from Rainforest Alliance Certified farms. [Source]
 
 
Study: How To Build Deeper Bonds, Amplify Your Message And Expand Your Consumer Base

NEWS
Study: How To Build Deeper Bonds, Amplify Your Message And Expand Your Consumer Base
The new 2018 Cone/Porter Novelli Purpose Study demonstrates that purpose-driven brands can build stronger emotional connections with consumers that drive brand choice as well as go far beyond a transactional relationship. Learn more...

The Reason ‘Going Paperless’ May Not Be the Greenest Option

NEWS
The Reason ‘Going Paperless’ May Not Be the Greenest Option
Explore the seemingly counterintuitive notion that “going paperless” may not always be the best “green option,” as responsibly and carefully harvesting trees to make forest-based products can serve conservation goals, while contributing to a thriving local economy for forested regions. Learn more...

Mexico’s “Ejido” System Unites Communities for Forest Conservation, but Often Without Women

NEWS
Mexico’s “Ejido” System Unites Communities for Forest Conservation, but Often Without Women
Ejidos are considered successful from a conservation perspective, but could be in trouble from a social perspective, by excluding young people, especially young women, from participating. The Rainforest Alliance is working with others locally to address this with the Our Forest, Our Future educational workshop. Learn more...

UTZ Statistic Report 2017: Tea

NEWS
UTZ Statistic Report 2017: Tea
In 2017, growing demand, market, and availability for certified, sustainably-sourced tea led companies to purchase enough UTZ-certified tea to brew 4 billion cups. Read more eye-opening metrics and insights on the burgeoning sustainable tea market with these statistics from UTZ, whom the Rainforest Alliance merged with in January of this year. Learn more...

Kenyan Tea Farmers Switch To Renewable Energy

ARTICLE
Kenyan Tea Farmers Switch To Renewable Energy
The massive demand for firewood on tea landscapes, from individual households to industrial production, takes a toll on forests—and the use of solid fuels is harmful to humans, too. The Rainforest Alliance, with support from the IKEA Foundation, is working with smallholder tea farmers in Kenya to develop alternative sources of fuel. Learn more...

Chain of Custody Risk Assessment in Marketplace 2.0

RESOURCE
Chain of Custody Risk Assessment in Marketplace 2.0
The Chain of Custody Risk Assessment (CRA) is now in Marketplace 2.0, and companies can receive their results within just one week of submission! You can also find the results of your previous CRA(s), see when your next one is required, and track its progress once started. Visit the Certification tab to complete your CRA the next time it’s due! Learn more...

Pura Vida, Pura Bee-da

VIDEO
Pura Vida, Pura Bee-da
Costa Rican bee rescue organization Api-Agricultura works with a model Rainforest Alliance Certified banana farm to save bee colonies from destruction and educate local communities about the importance of bees, all under the direction of pro surfer and apiarist Carlos Cortes and his wife Liz Paniagua. Watch...

 
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Recent and Upcoming Events

Experts from the Rainforest Alliance are speakers, panelists, participants, and hosts at many events around the world, such as these. For a full list of events, view our business websites.

calendar
Ethical Tea Partnership TEAM UP 2018
June 19, 2018 - London, United Kingdom 
Innovation Forum
June 19-20, 2018 - London, United Kingdom
Who Is Paying For The Coffee Of The Future: A Debate On The Future Of Coffee
June 20, 2018 - Amsterdam, Netherlands
World of Coffee
June 21-23, 2018 - Amsterdam, Netherlands
European Roundtable on Sustainable Palm Oil Conference
June 25-26, 2018 - Paris, France
Oslo Tropical Forest Forum
June 27-28, 2018 - Oslo, Norway
Global Climate Action Summit
September 12-14, 2018 - San Francisco, California, United States
London Chocolate Forum
October 11, 2018 - London, United Kingdom
World Cocoa Foundation Partnership Meeting
October 23-24, 2018 - São Paulo, Brazil
Invite your colleagues and networks to learn more about the Rainforest Alliance
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